5 Cost-Effective Ways to Advertise your Photography Business

July 22, 2013  •  Leave a Comment
There are so many methods to advertising an entrepreneur’s business. The amount of options can be so overwhelming, and oftentimes, they are very expensive too. If you think that advertising your business is unimportant, then you better think again. Whether you're providing wedding photography services or offering advertising photography, it is essential that you advertise in several different areas in order to draw in clients. Here are five ways to advertise your photography business without hurting your wallet too much.
  • Social Media

Social media is an inexpensive way to promote your business and encourage new and existing customers to keep talking about your business. Your photography business will provide heavy ranking posts and inform interested clients how you perform in your business. Social networks such as Facebook, Twitter, LinkedIn, or Google+ will help you reach out to your target market without bothering your wallet.

  • Seasonal Discounts

Take advantage and capitalize on holidays and seasonal events with your photography business. Through the use of social media, advertise a holiday special (Christmas or Thanksgiving) where clients can get a discounted price for their shoot if they book in a certain time. Also, think of an added bonus to your discount. Do something special for their shoot that would make your clients come back.

  • Gift Certificates

As more and more people are working longer hours, and having less and less free time available, the consideration of having to jump in the car, fight for a parking space at the mall, wait in long lines, and deal with the lack of friendly customer service employees makes most people cringe. That’s where gift cards and gift certificates make everything good again. The easier you make it for your clients and prospective clients to buy from you, the more sales you will end up with. Don’t forget to promote it in your social media sites. It is very important that they know that your gift certificates exist.

  • Referrals

As a photographer, word-of-mouth is vital to your business. If your clients are happy, they are going to show their photos to all of the people that they know, and they will also tell their friends and family that they had a great experience with you. Consider offering “refer a friend” deals to your existing clients. Or, if you are attracting new clients, give them a bonus or a special first-time discount if they were referred to you by an existing client. Also, be sure to keep a stack of business cards with you on shoots, and give your client a few of your cards to take with them and give out to their friends and family.

  • Second Shoot a Wedding

If you are trying to break into wedding photography, find a wedding photographer that will take you as a second shooter to help him out during the event. It’s definitely a great way to get you exposed and promote your photography business.


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