Ways on How to Package your Wedding Photography Services

July 23, 2013  •  Leave a Comment
Wedding photography packages are common to soon-to-be couples and they may lean towards the package that will let them get and save more. The main factor that will decide if the package will sell is pricing, and the main idea behind pricing is figuring out how much money you’d like to make at the end of the year.

This will include the factors of your expenses, the quantity of work hours, and the number of shoots you want to execute. When you’ve finally determined the proper amount, we will be using the information in setting up your packages and how they can effectively sell.

  • Be client sensitive

Your wedding package won’t sell if it includes things that the clients don’t want. It does not necessarily mean that you will not offer products that doesn't sell according to trend, but if you firmly believe in the product, be convincing when you explain why they should sign the deal.

The usual packages include portraits that will give our clients at least one larger image to display in their home and several varieties of small images that they can carry with them or share with friends and family. The main focus still is to be client sensitive. You have to know what your clients want and package them properly.

  • Eradicate the clutter and be simple

Clear and simple pricing is effective pricing, and it will definitely be so much easier for potential clients to make a purchase. Some photography businesses offer packages that have a cluttered pricing list filled with options that are repeated over and over to make them look like there’s more value.

Cluttered Photography

 

Cleancut Photography

Filling your packages with repetitive words doesn’t look like it has more value. Just make your packages clear cut and simple. Make it easy to understand and, more importantly, easier for the clients to choose.

  • Give your clients a good value

A good enough value will make it difficult for your clients to resist upgrading to the next package deal. For businesses with four packages, the second or third package is usually the package that sells the most. With the four packages, most wedding photography services price their second package to be the needed average that will quench your expenses as discussed earlier. In that methodology, it allows the business to earn more when they sell a package above that.

The basic blueprint on how you set up your package is simple. Your first package should be very basic. This package lets you render the minimum amount of work that it necessary to make it worth it for you to book. Your second package should include obvious value increase compared to the first package.

It’s even better if you can add in items that have a low cost of goods but have a lot of value. Continue doing this for as many packages as you offer and make the next jump even more tempting for clients to bite.


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