20 Clever Advertising Campaigns

October 03, 2013  •  Leave a Comment

In advertising photography, your run-of-the-mill picture of your product is not enough to get the message across to your audience. A unique perspective, and outside-the-box thinking is required to turns heads. Here are some of the 20 best advertising billboards ever.

#20 - Glassex

 

The final copy of the ad clearly communicates that the glass is so clean, you can’t see it below the woman supposedly “levitating”.

#19 - Marlboro

 

The Marlboro Man ad campaign, featuring the new 100s, was very much deceptive in altering the perception of manliness. If you didn’t smoke Marlboros, you weren’t a man. To this day, their iconic image of a cowboy is still used ads. Leo Burnett was the ad agency responsible for creating this campaign in 1955.

#18 - Volkswagen

With the emergence of the Beetle in the 1980s, advertisers put a spin on the phrase “Think Big” to “Think Small” in order to highlight its fuel and money economy. Smart.

# 17 - McDonald’s

Their “You Deserve A Break Today” copy by Needham, Harper, & Steers in 1971 was simple and spoke directly to the reader. How’s about you get a quarter pounder, hmm.

#16 - Old Spice

old spice

With spokesperson Isaiah Mustafa dressed as a snowy mountaintop, the brand uses humor to get across to the audience. It’s quite obvious, really: If you use Old Spice, you’ll smell as fresh as…uh…a snowy mountaintop.

#15 - Lego

Using the simple image of two Lego blocks connected together with a silhouette of an airplane in the copy was really clever. It brings us back to the days when playing with Lego was all about using your imagination.

#14 - Chilean Corporation Against Cancer

Using children uncomfortably suffocated by cigarette smoke as the models produces chilling ads that accurately portray the effects of second-hand smoke to children and well... everybody.

#13 - Romanian Anti-Smoking Ad

This expreses a striking point: The choice to smoke is suicide.

#12 - Alien Vs. Predator 

It’s interesting to see these two rivals compete in normal activities like chess, drinking brandy and being involved in gruesome bloodbaths.

#11 - Durex

The message is clear: Using a Durex condom is cheaper in the long run.

#10 - BIRM

The image and the copy make the ad pretty convincing.

#9 - Belt Up

 

Easy to understand: Wear a seatbelt at all times.

#8 - Berger

Berger: Sky

Notice the smart use of the billboard.

#7 - BiC Razor

Bic Razor: Billboard

Brilliant. Just. Brilliant.

#6 - DHL

DHL: Maze

“Get to your destination via the shortest route possible.” Yep, that’s DHL’s brand proposition for you.

#5 - Formula Toothcare – Bite

Formula Toothcare: Bite

Strong teeth. Totally.

#4 - Hot Wheels

Hotwheels: Curl

Way to use the loop de loop, one of their recognizable trademarks.

#3 - Jobsintown.de

Clever.

#2 - Martor Razor Blades

MartorSolingenSharpRazor

MartorSolingenSharpRazor_Stone

Witty and smart.

#1 - Coke

Happiness in a bottle. Perfect.


Comments

No comments posted.
Loading...
Subscribe
RSS
Archive
January (2) February (1) March April May June July (3) August (1) September (2) October November December
January February (15) March (14) April (13) May (8) June (3) July August September October (4) November (2) December
January (3) February (1) March April May June July August September October November December
January February (1) March (1) April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December